How to Structure Reviews of Growth Plans?
Situation:
You're the Growth Lead at "Booknest," an online marketplace for used textbooks. Booknest has been growing steadily, but the company's growth review process is inconsistent and often fails to drive actionable insights.
Different teams present information in various formats, making it difficult for leadership to get a clear picture of overall progress and challenges.
Complication:
The CEO has expressed frustration with the current growth reviews, noting that they often feel like status updates rather than strategic discussions.
There's a lack of clarity on how to tailor information for different audiences (board, leadership, and team levels), and the frequency of reviews seems arbitrary.
As a result, important growth initiatives are not getting the attention they need, and course corrections are happening too slowly.
Objective:
Redesign Booknest's growth review process to ensure it provides clear, actionable insights at all levels of the organization.
Your approach should address the frequency, format, and content of growth reviews, as well as how to tailor information for different audiences.
Specific Questions:
- Question I: How would you structure the content and metrics for Booknest's board-level growth reviews? List three key components and explain why each is important for this audience.
- Question II: What cadence would you recommend for Booknest's growth reviews at the leadership team level? Justify your recommendation and outline the scope of these reviews.
- Question III: Outline the structure for a monthly growth review presentation at Booknest. What specific sections would you include and in what order?
- Question IV: Which criteria would you use to assess if Booknest's growth reviews are achieving their objectives? Provide an example of how you'd measure each criterion.
- Question V: How would you approach implementing changes to Booknest's current growth review format? Describe two specific steps you'd take to ensure smooth adoption of the new format.