How to Organize Growth Planning Process?

Situation:
You're the Growth Lead at "Mealster," a fast-growing meal kit delivery service. Mealster has experienced rapid expansion in the past year, but the company's growth planning process has become disjointed.

Different teams are working in silos, and there's a lack of alignment between high-level strategy and day-to-day operations.

Complication:
The leadership team is concerned that without a structured growth planning process, Mealster might miss critical opportunities or fail to address emerging challenges.

The current ad-hoc approach has led to conflicting priorities, resource allocation issues, and difficulty in measuring progress towards company goals.

Objective:

Develop and implement a comprehensive growth planning process for Mealster that aligns all levels of the organization, from founders to individual contributors.

Your approach should utilize the OKR framework effectively, establish appropriate planning cycles, and avoid common pitfalls in growth planning.

Specific Questions:

Question I: Which key components would you include in Mealster's top-level OKR framework? Provide an example for each component.

Question II: How would you structure the involvement of Mealster's founder, leadership team, and individual contributors in the growth planning process? Outline specific responsibilities for each level.

Question III: What cadence would you recommend for refreshing Mealster's OKRs, strategic levers, and operational tasks? Justify your choice for each element.

Question IV: Identify a few potential pitfalls in implementing OKRs at Mealster. How would you proactively address each of these pitfalls?

Question V: How would you ensure alignment between Mealster's high-level OKRs and its operational roadmap? Provide two specific strategies you would implement.