How to Combine Growth Metrics and Levers into a Growth Roadmap?

'NetStream', a streaming service startup based in Hyderabad, aims to establish itself as a major player in the highly competitive Indian market. The leadership team decides to implement the OKR framework to drive their growth strategy.

Your task, as the Growth lead, is to assist NetStream in:


  • 1. Developing clear and impactful objectives for the next year.

  • 2. Identifying key results that align with these objectives, focusing on user growth and content engagement.

  • 3. Integrating identified growth levers, such as marketing strategies and content diversification, into their OKRs.

  • 4. Proposing methods to ensure team alignment with the set OKRs.

  • 5. Outlining a plan for regular monitoring and adjustment of these OKRs in response to market feedback and performance data.

Keep in mind the unique challenges and opportunities in the Indian streaming market, while formulating the roadmap.

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