How to Map Growth Solutions to Growth Stages?

Context:
'GreenScape,' a Series B-funded startup, operates an online platform for sustainable home goods. After a successful initial growth phase, GreenScape is now facing challenges that are hindering its progress. As a Growth Lead consultant, you are tasked with identifying these problems and recommending solutions to navigate the company through this critical growth stage.

Your Task:
Analyze the given scenarios and identify specific problems GreenScape is facing in its growth stage. Determine the types of data you would request from GreenScape to make informed decisions and propose potential solutions.

Slowing User Growth:

GreenScape's user growth rate has declined from 20% to 8% monthly. What data would you request to understand the reasons behind this slowdown, and what potential strategies might you explore to address this issue?

Channel Performance Analysis:

The startup has been investing heavily in online advertising but isn’t seeing proportional returns in user acquisition. What specific data points related to channel performance would you analyze to identify the problem, and how would you optimize the channel strategy?

Customer Retention and Engagement:

Despite a high initial user sign-up rate, GreenScape is experiencing a drop in customer retention and engagement. What data would you gather to diagnose these retention issues, and what actions would you recommend to improve user engagement and retention?

Market Positioning and Competition:

As GreenScape grows, it faces increasing competition from other eco-friendly home goods platforms. What market data would you analyze to understand its competitive position, and how would you adjust the market strategy in response to this competition?