How to Structure an Ad Account & Ad Campaign?

Situation:
You've been engaged as a Digital Marketing Specialist by 'TechWorld', an online retailer specializing in consumer electronics. 'TechWorld' operates across various digital platforms, including Google Ads and social media channels like Facebook and Instagram. They aim to enhance their online presence and boost sales of their diverse range of products, from smartphones to home theater systems.



Complication:
'TechWorld's current ad campaigns on these platforms are disorganized, with overlapping audiences and unclear objectives, leading to inefficient budget use. Their campaigns are not structured to distinguish between different product categories, resulting in poor performance tracking and limited scalability. There's a pressing need to restructure their ad account and campaigns for more precise targeting, effective budget allocation, and ease of scalability.



Objective:
Your goal is to assist 'TechWorld' in reorganizing their digital ad campaigns and account structure to better target distinct customer segments, optimize budget allocation, and set the stage for efficient scalability. This restructuring should cater to their diverse product range and accommodate both their existing market and potential international expansion.



Specific Questions:

  • Question I: How would you propose 'TechWorld' restructures its ad campaigns on Google Ads and social media platforms to effectively target different product categories?

  • Question II: What specific objectives would you set for 'TechWorld’s' campaigns for high-ticket items like home theater systems compared to everyday products like smartphones?

  • Question III: In redefining 'TechWorld’s' digital advertising strategy, how would you recommend they allocate their advertising budget across various platforms for maximum efficiency?

  • Question IV: What are the critical steps 'TechWorld' should take to ensure their new campaign structure is scalable, especially considering their goal to expand internationally?

  • Question V: Given 'TechWorld’s' wide range of products, how can they streamline their campaign management to avoid audience overlap and enhance performance tracking?

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