How to Structure Growth Reviews and Presentations?
Situation:
You're the Growth Lead at Collabify, a SaaS company offering project management software for remote teams. Collabify has seen rapid user acquisition but is struggling with user retention and upgrade rates.
The board has requested a comprehensive growth review to understand the situation and plan the next phase of growth.
Complication:
Previous growth presentations at Collabify have been criticized for focusing too much on vanity metrics and not providing actionable insights. Stakeholders often leave meetings confused about the true state of the business and unsure about priorities.
The upcoming review is crucial for aligning the organization on retention strategies and feature development.
Objective:
As the Growth Lead, prepare and deliver a growth review presentation that clearly communicates Collabify's current performance, identifies key retention challenges, and proposes strategic initiatives.
Your presentation should engage stakeholders, facilitate decision-making, and set a new standard for data-driven communications at Collabify.
Specific Questions:
- Question I: How would you structure the opening slide of your Collabify growth review to immediately grab stakeholder attention? Describe the key elements you'd include.
- Question II: What specific cohort analysis would you present to illustrate Collabify's retention problem? Describe the data you'd include and how you'd visualize it.
- Question III: How would you use the SCQA framework to present a deep-dive analysis of Collabify's low upgrade rates? Outline the key points you'd cover in each section.
- Question IV: What key components would you include in a summary of Collabify's proposed retention initiatives? How would you prioritize and present these components for maximum impact?
- Question V: What three specific techniques would you use to maintain audience engagement throughout your Collabify presentation? Provide an example of how you'd apply each technique.