How to Structure an Organizational Knowledge Base?

Situation:
You're the Growth Lead at Taskhub, a rapidly growing project management SaaS platform. Taskhub has doubled its user base in the last year and is expanding into new market segments.

However, the company is facing challenges in maintaining consistency in growth processes, preserving institutional knowledge, and efficiently onboarding new team members to the growth team.

Complication:
Taskhub's current growth knowledge management is fragmented across various platforms, leading to information silos, duplicate efforts, and inconsistent practices across growth initiatives.

This has resulted in reduced productivity, slower onboarding of new growth team members, and difficulty in making informed decisions based on past growth experiments and campaigns.

Objective:

Design and implement a comprehensive organizational knowledge base for Taskhub's growth team that centralizes critical growth information, streamlines access to resources, and supports consistent growth practices across the organization.

Specific Questions:

Question I: How would you structure the main categories in Taskhub's growth knowledge base? List the top-level categories and explain your rationale for each.

Question II: What key elements would you include in documenting Taskhub's growth team structure and processes? Provide specific examples of what you'd cover.

Question III: How would you organize the documentation of past growth experiments in the knowledge base? Outline the template you'd use for each experiment entry.

Question IV: What system would you implement for maintaining and updating data annotations in Taskhub's growth metrics? Describe your approach and its benefits.

Question V: How would you ensure that insights from quarterly growth reviews are effectively captured and made accessible in the knowledge base? Outline your process.