What is the Ideal Format for Growth Review Presentations?
Having covered the scope and frequency of growth reviews, let us now turn to the ideal format for these reviews. The format must address the three layers of the growth plan: the 'why' (OKRs), the 'how' (levers), and the 'what' (tasks).
Executive Summary of Key Results:
Effective reviews start with a breadth-first approach to communication. This involves presenting an executive summary or snapshot of all key results, allowing stakeholders to quickly grasp the overall performance across various metrics.
This format prevents the initial focus from being too narrow and ensures that discussions do not get bogged down in the complexities of individual results without first understanding the broader context.
Root Cause Analysis for Key Result Deviations:
When deviations between targets and achievements in key results occur, conducting a root cause analysis is essential. This should be approached by presenting the outcome first and then detailing the contributing factors, thus using information abstraction effectively.
For example, stating "Feature X was dropped due to its adverse second-order effects on metric Y" offers a clear, concise explanation that is preferable to a lengthy, sequential recount of the diagnosis process.
Reviewing Progress Against Levers and Tasks:
The review should then progress to discussing the specific levers and tasks outlined in the growth plan. This part of the review evaluates whether planned activities are on track, ahead, or lagging, and assesses the need for any strategic adjustments.
This detailed examination helps stakeholders understand not only the current status but also the steps required to align more closely with strategic goals, facilitating targeted discussions on necessary changes.
Takeaway:
An effective growth review should begin with a comprehensive overview of all key results to set the stage for a clear understanding of overall performance.
Subsequent analyses should succinctly address deviations through targeted root cause discussions before diving into a detailed examination of progress on strategic levers and tasks.
This structured approach ensures that reviews are both comprehensive and focused, promoting better strategic alignment and decision-making.