What is a Growth Stack?
Growth Stack is a collection of tools that solves the most common use cases that a Growth team faces. While initially the use cases seem novel, one realizes over time that most use cases are actually faced by almost all Growth teams, and the solutions already exist.
Let's look at some of those use cases.
Common Business Use Cases Solved by a Growth Stack:
- ☞ Tracing the Customer's Origin: How do businesses identify the exact marketing channel—a social media ad, an email campaign, or a search engine—that led a customer to them?
- ☞ Mapping the Customer's Digital Footprint: When a customer interacts with various marketing elements before purchasing, how do businesses track this multifaceted journey to understand what influences the buying decision?
- ☞ Customizing User Communication: How do internet businesses tailor their communication to send different messages to different customers at the right time and through the right channels?
- ☞ Measuring Engagement Tools' Effectiveness: How can a business evaluate which of its engagement platforms—be it email, social media, or in-app notifications—are most effective in keeping customers involved and interested?
- ☞ Personalizing Customer Relationships: In what ways does integrating a CRM system help in personalizing customer experiences and improving retention?
- ☞ Evaluating Advertising Networks: What methods are used by businesses to determine which advertising networks are most effective in attracting new users?
- ☞ Enhancing User Experience through Deep Linking: Why is directing a user to a specific page within an app or website crucial for maintaining their interest, and how is this achieved?
Next Step:
This concept lays the groundwork for understanding some specific problems that a growth stack solves in the realm of internet business, paving the way for exploring each component's role in offering solutions to them.