What are the Tactics for Increased Visibility and Engagement on YouTube?
Building on the broader strategic pillars of YouTube growth strategy discussed earlier, this concept delves into specific tactical approaches to enhance your YouTube channel's visibility and engagement.
We'll categorize these tactics based on four key outcomes: increasing visibility, clickability, completion percentage, and engagement.
1. Increasing Visibility and Discoverability
- Keyword-Rich Titles and Descriptions: Use SEO-friendly keywords in your video titles and descriptions to improve searchability. Example: A cooking channel using titles like “Easy 30-minute Vegan Dinner Recipes” can attract viewers searching for quick vegan meals.
- Effective Use of Tags: Include relevant tags to help your videos show up in related searches. Example: A fitness channel might use tags like “home workout,” “fitness tips,” and “healthy lifestyle”.
2. Increasing Clickability
- Custom Thumbnails: Create eye-catching thumbnails that make viewers want to click on your videos. Example: A travel vlogger can use vibrant images of destinations as thumbnails to entice viewers.
- Compelling Titles: Craft titles that are intriguing yet clear about the video’s content. Example: “5 Unknown Tricks to Improve Your Photography” could be a compelling title for a photography tutorial video.
- Question-Based Titles: Pose questions in your titles to spark curiosity. Example: “Why Is the iPhone So Popular? – A Deep Dive” can attract tech enthusiasts.
3. Increasing Completion Percentage
- Structured Content: Organize your video content in a clear, logical manner to keep viewers engaged throughout. Example: A DIY channel might structure videos into introduction, step-by-step guide, and final reveal sections.
- Interactive Elements: Use features like YouTube cards and end screens to encourage viewers to watch more of your content. Example: A beauty influencer could use cards to link to related makeup tutorials.
4. Increasing Engagement Percentage
- Encourage Viewer Interaction: Ask viewers to comment, share, or like your videos. Example: A gaming channel might ask viewers to comment on their favorite game moments.
- Pinned Comments and Polls: Use pinned comments and community polls to interact with your audience. Example: A music channel could pin a comment asking viewers for song requests or opinions.
Implementing these tactical approaches, aligned with the strategic pillars of YouTube content creation, can significantly enhance your channel's visibility, clickability, completion rate, and engagement, thereby contributing to your overall organic growth on the platform.