Increasing Feature Adoption
You're the Product Manager for a top furniture marketplace. The platform implemented a video review feature that increased e-commerce conversion rates.
However, only 2% of customers leave video reviews. You've been tasked with increasing this feature adoption from 2% to 5%.
→ How will you approach this problem?
→ What key areas would you focus on to drive adoption?
→ What data points do you require to understand the focus areas?
However, only 2% of customers leave video reviews. You've been tasked with increasing this feature adoption from 2% to 5%.
→ How will you approach this problem?
→ What key areas would you focus on to drive adoption?
→ What data points do you require to understand the focus areas?