Marketing Automation Integration
You're the new Retention Marketing Manager for a niche kitchenware brand with 50,000 loyal customers.
The company uses multiple disconnected tools for retention channels, causing inconsistent reporting and technical limitations. You're integrating an omni-channel marketing automation tool to fix this.
The tool's tech team needs a list of events to track for future user segmentation.
→ How will you create this list of events?
→ What key factors will guide your event selection?
→ How will you align the events with your retention strategy and business goals?
The company uses multiple disconnected tools for retention channels, causing inconsistent reporting and technical limitations. You're integrating an omni-channel marketing automation tool to fix this.
The tool's tech team needs a list of events to track for future user segmentation.
→ How will you create this list of events?
→ What key factors will guide your event selection?
→ How will you align the events with your retention strategy and business goals?