How do Advertising Platforms Aid in User Acquisition?

Consider the following Growth scenarios in an internet business. Match each scenario with the most suitable type of tool that would address its specific need:


  • Scenario I: Identifying which online ad campaign led to the most app downloads.

  • Scenario II: Segmenting users based on their interaction with the business website for targeted email campaigns.

  • Scenario III: Determining how users navigate through the app before making a purchase.

  • Scenario IV: Choosing the best online platforms to display ads for a new product launch.

Select the correct tool type for each user acquisition scenario.

Choose the closest answer: