For a sports goods website, evaluate the roles of the following businesses. Determine whether each business is functioning as an affiliate, a seller, or a vendor:
- Business A: This business stocks and sells a wide range of sports equipment directly on the website, managing its own inventory and shipping.
- Business B: Specializing in sports analytics, this business provides a tool integrated into the website, enhancing customer experience by offering personalized product recommendations.
- Business C: Operates a popular fitness blog and uses unique tracking links to promote products from the sports goods website, earning commissions on sales generated through these links.
Identify the role of each business in relation to the sports goods website: