Consider the capabilities of Amazon DSP and determine which of the following statements accurately reflect its advanced targeting and advertising capabilities:
- Statement 1: Amazon DSP primarily excels at broad, undifferentiated targeting, focusing on reaching as wide an audience as possible without utilizing Amazon’s customer behavior data.
- Statement 2: Amazon DSP allows advertisers to target specific audience segments based on detailed criteria such as past purchase behavior, product views, and demographic information, both on Amazon and on third-party sites.
- Statement 3: The platform is limited to advertising within the Amazon ecosystem, offering no options for reaching potential customers through third-party websites or apps.
Choose the statement(s) that correctly describe Amazon DSP's targeting and advertising capabilities.