An online retail company is evaluating its digital strategy and considering various analytics tools to improve its operations and customer experience.
Match each of the following business scenarios with the most appropriate category of analytics tool:
- Scenario I: The company wants to understand customer purchasing patterns and segment users for targeted email campaigns.
- Scenario II: The company aims to optimize its mobile app's user interface based on how users interact with different features.
- Scenario III: The company is looking to enhance its website's user experience by analyzing the most visited pages and the average time spent on each page.
Identify the correct analytics tool category for each scenario.