Which Attribution Tool & Model is best for Startups to track Initial Marketing Efforts?

Evaluate the following statements about attribution tools and models used in digital marketing. Identify which statements are correct:


  • Statement I: Attribution models in web analytics cannot track multi-touch attribution, focusing only on the last interaction.

  • Statement II: Mobile analytics attribution tools can track a user's journey across different channels before an app installation.

  • Statement III: Common out-of-box attribution models include first-click, last-click, and linear attribution, providing different perspectives on user journeys.

Select the correct combination of statements.

Choose the closest answer: