A marketing manager is evaluating various scenarios to determine where attribution tools can be effectively utilized to enhance their marketing strategies.
Consider the following cases and identify which ones are scenarios where attribution tools would provide valuable insights:
- Case I: Assessing which social media platform (Facebook, Instagram, or Twitter) is leading to the highest number of app downloads.
- Case II: Calculating the overall revenue growth of the company in the last financial year.
- Case III: Determining the impact of a recent email marketing campaign on user sign-ups.
- Case IV: Understanding the role of a paid search campaign in driving traffic to the company's new product page.
Choose the combination that accurately identifies the cases where attribution tools would be applicable.