As the lead of a digital marketing team, you're evaluating your team's understanding of best practices for structuring scalable and efficient ad campaigns. Given the following scenarios, decide whether they align with the best practices for campaign scalability and efficiency:
- Scenario 1: The team has set up separate campaigns for brand and non-brand keyword searches to allow precise control over each.
- Scenario 2: The team uses a single campaign for all product categories to simplify management, despite different target audiences for each category.
- Scenario 3: Campaign names are structured to include the campaign objective, ad set audience, and ad format for easy tracking.
- Scenario 4: The team frequently makes changes to the campaign structures based on daily performance fluctuations.
Identify which scenarios correctly apply the best practices for scalable and efficient ad campaign structures.