Identify which of the following statements accurately reflect best practices for scaling digital marketing campaigns:
- Statement I: Increasing the campaign budget by large amounts quickly is the most effective way to capitalize on scaling opportunities.
- Statement II: Continuously refreshing ad creatives and testing new formats are essential to maintain audience interest during scaling.
- Statement III: Distributing the budget evenly across all ad sets, regardless of their individual performance, ensures a fair scaling approach.
- Statement IV: Monitoring and adjusting ad frequency in ad sets can prevent audience fatigue and maintain campaign relevance as it scales.
Select the statements that correctly reflect best practices for campaign scaling: