As a digital marketing strategist, you are planning three distinct campaigns for an online fashion retailer.
The campaigns are:
- Objective A: Promoting a hashtag contest on Instagram
- Objective B: Launching a targeted Google Ads campaign for specific keywords.
- Objective C: Offer exclusive in-store discounts to online subscribers.
They have to be each mapped to one of the following campaign types:
- Campaign Type I: Campaign to Increase Website Traffic.
- Campaign Type II: Campaign to Boost Social Media Engagement.
- Campaign Type III: Campaign to Drive In-Store Visits.
Select the correct campaign type for each objective.