What are the Common Principles for Designing Effective Growth Trackers?

As a Growth Manager at a mobile gaming company, you're tasked with redesigning the growth tracker for your latest game.

Based on the principles of effective tracker design, evaluate the following approaches:


  • Approach A: List all available metrics alphabetically for easy reference.

  • Approach B: Display daily active users (DAU) prominently at the top, followed by metrics that influence DAU like new user acquisition and retention rate.

  • Approach C: Show total in-app purchases alongside average revenue per user (ARPU).

  • Approach D: Include detailed breakdowns of all user segments and their behaviors in the main dashboard.

Which approaches align with the principles of effective growth tracker design?

Choose the closest answer: