How to use Content to Enhance User Activation in Ecommerce Brands and Marketplaces?

Match each page/screen type of an online marketplace with the most suitable content tactic that fulfills the specific 'job to be done' at that stage:

Page/Screen Type I: Category/Sub-Category Page

Page/Screen Type II: Checkout Page

Page/Screen Type III: Landing Page

Page/Screen Type IV: Product Display Page

And

Content Tactic A: Dynamic visuals highlighting latest collections and featured products

Content Tactic B: Detailed, user-friendly category guides and interactive sub-category explorers

Content Tactic C: Engaging product stories, immersive imagery, and real customer testimonials

Content Tactic D: Secure transaction assurances and clear, concise return policy information

Choose the closest answer:

I-A, II-C, III-D, IV-B

I-B, II-D, III-A, IV-C

I-C, II-B, III-D, IV-A

I-D, II-A, III-B, IV-C

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How to use Content to Enhance User Activation in Ecommerce Brands and Marketplaces? →How to Execute Activation Rate Improvement Strategies? →Customer Lifecycle Skills →