What is a Conversion Event?

Consider the following use cases:


  • Use Case I: A business wants to integrate a feature in their app to analyze user engagement with their marketing emails.

  • Use Case II: An app developer needs to track which specific in-app action was taken as a result of clicking an ad.

  • Use Case III: A company aims to monitor when a user completes a purchase after clicking on a promotional link on their website.

  • Use Case IV: A marketing team is looking to understand how users interact with different elements on their website.

Select the correct Growth Stack solution for each use case.

Choose the closest answer: