Match each action taken by different businesses to the appropriate pillar of a successful content strategy for social media. The pillars are:
- Pillar A: Angle and Novelty
- Pillar B: Brand Personality and Tone
- Pillar C: Content Themes
- Pillar D: Visual Aesthetics
Actions:
- Action I: A garden supplies store curates content showcasing garden transformations with subtle product integrations, emphasizing a sense of community and support.
- Action II: A photography equipment brand consistently uses a particular filter and layout in its Instagram posts, creating a recognizable visual theme.
- Action III: A bookstore hosts weekly thematic discussions on social media, ranging from current events to classic literature.
- Action IV: A travel agency introduces a series of posts featuring lesser-known travel destinations, offering unique insights into each location.
Determine which pillar of social media content strategy each action aligns with.