A company is evaluating the effectiveness of CRM tools in managing various aspects of customer relationships.
Review the following scenarios and identify which ones are typically addressed by CRM tools:
- Scenario I: Tracking a customer’s purchase history and previous interactions with customer service to provide personalized service.
- Scenario II: Analyzing market trends to decide on the company’s next product launch.
- Scenario III: Managing and scheduling follow-up emails to customers who have recently made a purchase.
- Scenario IV: Calculating the company’s overall sales performance in the last quarter.
Select the scenarios that CRM tools are designed to effectively manage.