How to Collect Customer Persona Data for Activation Rate Optimization?

Given a list of data types, identify which are typically available in common analytics tools and which need to be collected through surveys or interviews to enhance activation rate:


  • Data Type I: User engagement metrics such as time spent on app and page views.

  • Data Type II: User preferences and interests specific to your product or service.

  • Data Type III: User demographics like age, gender, and location.

  • Data Type IV: Insights into users’ lifestyle habits and specific needs related to your offering.

Choose the closest answer: