Assess the following scenarios regarding the adaptation of creative content in scaling digital marketing campaigns:
- Scenario I: A lifestyle brand introduces entirely new ad creatives for a scaled campaign, disregarding past successful formats.
- Scenario II: An e-commerce platform tests new ad formats in a smaller experimental ad set before rolling them out in their main campaign.
- Scenario III: A tech company maintains a single ad creative format across all scaling phases to ensure brand consistency.
- Scenario IV: A travel agency mixes well-performing past ad creatives with new ones tailored to different market segments during scaling.
Select scenarios demonstrating effective strategies for adapting creative content during campaign scaling: