As part of enhancing user experience and retention, a digital marketing team is considering various tools for specific scenarios.
Match each scenario with the most appropriate tool type:
- Scenario I: Directing users from an email campaign to a specific product page within a mobile app.
- Scenario II: Segmenting users based on their website interactions for targeted email campaigns.
- Scenario III: Analyzing user behavior within the app to improve the checkout process.
- Scenario IV: Assessing which social media ad led to the most sign-ups on the website.
Identify the correct tool type for each scenario.