What is a Customer Data Platform (CDP)?

Analyze the following use cases and determine which ones can be effectively addressed by a Customer Data Platform (CDP):


  • Use Case I: Integrating customer interaction data from various channels like website, mobile app, and in-store purchases to create a unified customer profile.

  • Use Case II: Predicting future market trends and product demands based on industry-wide sales data.

  • Use Case III: Segmenting email campaign audiences based on past purchase history and website behavior.

Select the use cases that are typically solved by a CDP.

Choose the closest answer: