An online clothing retailer is analyzing its website performance to improve online sales. Consider the following statements about their approach to measuring and optimizing website Traffic and Conversion Rate:
- Statement I: The retailer focuses on increasing the 'Total Visits' to the site as the primary metric for Traffic, understanding it as a direct indicator of their current market reach.
- Statement II: 'Conversion by Channel' is prioritized to understand which marketing channels are most effective in driving sales, rather than just driving traffic.
- Statement III: The retailer views 'New vs. Returning Visitors' as a key metric in the Traffic hierarchy, but it does not significantly impact the Conversion Rate.
Which of the following options correctly identifies the accurate statements?