Identify which of the following statements accurately reflect the considerations for using Amazon Ads as a primary growth channel for different types of businesses:
- Statement 1: Amazon Ads is most effective for businesses that can benefit from its high-intent shopping audience and does not require direct-to-consumer relationship building for success.
- Statement 2: Given its shopping-focused platform, Amazon Ads provides extensive customer data, including email and shopping preferences, allowing for in-depth customer insight and ICP refinement.
- Statement 3: Products that fulfill immediate needs or are considered utility items are well-suited for Amazon Ads, as the platform excels in converting high purchase intent into sales.
Select the statement(s) that correctly apply the principles discussed regarding the suitability of Amazon Ads for your business.