As a Growth Lead at a SaaS startup, you're improving the documentation process for campaign proposals and outcomes.
Evaluate the following documentation approaches:
- Approach I: Creating a centralized Confluence space to store PDF versions of all past campaign proposals, experiment designs, and feature requirements, organized by date and project type.
- Approach II: Implementing a standardized post-launch analysis template that compares actual outcomes with initial objectives, noting any unexpected effects or deviations from the plan.
- Approach III: Encouraging team members to verbally share their learnings from past campaigns during weekly meetings, without maintaining written records of these discussions.
- Approach IV: Developing a "Lessons Learned" database that summarizes key takeaways from each project's post-mortem, including what worked, what didn't, and suggestions for future improvements.
Which approaches align with best practices for documenting proposals and outcomes?