Analyze the scenarios below to determine which effectively utilize Sponsored Display Ads on Amazon for targeting and retargeting specific customer segments. Select the scenarios that align with the strategic use of Sponsored Display Ads:
- Scenario A: A home decor brand targets customers who have previously viewed but not purchased their products, showcasing ads for similar items on Amazon and affiliate websites.
- Scenario B: A fitness equipment company sets up a Sponsored Display Ad campaign targeting keywords like "fitness" and "exercise" to reach a broad audience on Amazon.
- Scenario C: An electronics retailer uses Sponsored Display Ads to retarget customers who visited their product pages during a sale but did not make a purchase, offering a limited-time discount code in the ad creative.
- Scenario D: A book publisher targets users who have shown interest in specific genres by displaying ads on related product detail pages within Amazon, encouraging them to discover new releases.
Which scenarios demonstrate correct application of Sponsored Display Ads for targeting and retargeting?