Which Metrics are Essential for Your Campaign's Success?

You are evaluating four different campaigns, each with a distinct business objective. Match each campaign objective with the most appropriate set of primary metrics:

Campaign Objective I: Increase overall brand awareness in a new market.

Campaign Objective II: Boost online sales for a seasonal product line.

Campaign Objective III: Enhance customer loyalty and repeat purchases for a subscription service.

Campaign Objective IV: Drive higher engagement on the company’s main social media platform.

Determine the correct set of primary metrics for each campaign objective.

Choose the closest answer:

I - Reach and Impressions, II - Conversion Rate and Sales, III - Repeat Purchase Rate and Customer Lifetime Value, IV - Time Spent and Page Views.

I - Repeat Purchase Rate and Customer Lifetime Value, II - Reach and Impressions, III - Time Spent and Page Views, IV - Conversion Rate and Sales.

I - Sales and Conversion Rate, II - Time Spent and Page Views, III - Reach and Impressions, IV - Repeat Purchase Rate and Customer Lifetime Value.

I - Time Spent and Page Views, II - Repeat Purchase Rate and Customer Lifetime Value, III - Conversion Rate and Sales, IV - Reach and Impressions.

Which Metrics are Essential for Your Campaign's Success?

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