Match the following use cases, covered across various concepts in the skilleton, with the specific tools that are most suitable for them:
- Use Case I: Tracking user interaction on a website to understand behavior patterns and areas of interest.
- Use Case II: Managing and automating multi-channel user engagement for personalized communication.
- Use Case III: Conducting multi-touch attribution analysis for understanding the effectiveness of various marketing channels.
- Use Case IV: Gathering real-time feedback from users while they navigate an app.
Select the correct tool for each use case.