An Indian e-commerce platform implements a new promotions plan to win back churned customers in Q2 2024, resulting in:
- an increase in purchase frequency from 1.5 to 2.0 times per returning customer.
- but also, a decrease in AOV for returning customers from ₹1,200 to ₹1,000.
For new customers, the AOV is ₹500 with a purchase frequency of once.
With 2,000 repeat customers and 1,000 new customers, what is the average revenue per user (ARPU) for Q2 2024?