How to predict the Revenue Impact of Marketing Campaigns?

Consider a different example where a digital marketing team of a lifestyle brand is planning to forecast the impact of their upcoming social media campaign.

Arrange the following steps in the correct order to complete this task:


  • Step A: Use the regression equation to forecast the impact of the planned campaign spend.

  • Step B: Perform Linear Regression analysis using Excel's Data Analysis tool.

  • Step C: Organize historical campaign data including spend and sales increase.

  • Step D: Plot the data and regression line to visually validate the forecast.

Choose the closest answer: