How to use Gamification to Enhance Activation in Consumer App Onboarding?

Consider the following four scenarios for onboarding in different consumer apps. Identify the scenarios where gamification is an appropriate strategy to enhance user activation:


  • Scenario I: A language learning app seeks to motivate users to complete daily lessons consistently.

  • Scenario II: A navigation app wants to encourage users to contribute road updates and traffic data.

  • Scenario III: A productivity app aims to simplify its complex feature set for new users.

  • Scenario IV: An e-commerce app wants to reduce cart abandonment rates during checkout.

Choose the closest answer: