When should we use Heat Maps and Geographic Data Visualizations?

A growth manager at an online real estate platform is considering different visual tools to analyze and present data. The following scenarios are under consideration:


  • Scenario I: Visualizing the concentration of property listings and prices across different city zones to identify real estate hotspots.

  • Scenario II: Displaying the average time on site for users from different countries to understand global engagement.

  • Scenario III: Comparing the number of monthly visits to the platform from various traffic sources over the past year.

For each scenario, the manager needs to decide the most suitable type of visualization.

Match the scenarios to the appropriate visualization type (Heat Map/Geographic Visualization or Other Visualization Types).

Choose the closest answer: