How to continuously review and adjust the Metric Hierarchy?

A tech company specializing in cloud storage solutions is experiencing a rapid shift in market dynamics due to emerging competitors. The company realizes the need to adjust its metric hierarchy to stay competitive. Consider the following potential remedial actions:


  • Action I: Temporarily elevate the 'Customer Acquisition Rate' as a North Star Metric for the next quarter to focus on gaining new users.

  • Action II: Introduce a complementary check metric, 'Customer Support Satisfaction', to balance the intense focus on customer acquisition and ensure service quality is not compromised.

  • Action III: Permanently shift the focus from 'Revenue Growth' to 'Market Share', replacing the former as a top-level metric.

  • Action IV: Conduct a quarterly review of the new 'Customer Acquisition Rate' metric to assess its effectiveness and impact on long-term goals.

Which combination of actions would be most appropriate for the company to adjust its metric hierarchy in response to the changing market?

Choose the closest answer: