How to use Amazon's Analytical Tools for Campaign Success?

Match each use case with the correct Amazon analytical tool that would best support the described objective:

Use Case 1: A seller wants to understand the primary keywords leading customers to their product listings to refine their SEO and ad keyword strategies.

Use Case 2: An advertiser aims to analyze detailed performance metrics of their PPC campaigns, including impressions, clicks, and conversion rates, to optimize future ad spend.

Use Case 3: A merchant needs to track daily sales, returns, and overall revenue trends to adjust their inventory and pricing strategies accordingly.

Tools:

A. Amazon Brand Analytics

B. Amazon Advertising Console Reports

C. Seller Central Reports

Match the correct tool to each use case.

Choose the closest answer:

Use Case 1 - A, Use Case 2 - B, Use Case 3 - C

Use Case 1 - A, Use Case 2 - C, Use Case 3 - B

Use Case 1 - B, Use Case 2 - C, Use Case 3 - A

Use Case 1 - C, Use Case 2 - A, Use Case 3 - B

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