You're advising a SaaS startup on implementing an effective OKR system. The company has been growing rapidly but struggles with balancing long-term vision and short-term adaptability.
Based on your understanding of OKR refresh frequencies, evaluate the following approaches:
- Approach I: The CEO suggests changing both objectives and key results monthly to stay "agile" in a fast-moving market.
- Approach II: The product team proposes reviewing objectives annually but adjusting key results every quarter based on user feedback and market trends.
- Approach III: The sales director wants to keep both objectives and key results fixed for a full year to maintain team focus.
- Approach IV: The marketing lead recommends revising objectives bi-annually and key results monthly to balance stability and flexibility.
Which approach best aligns with the ideal frequency for refreshing OKRs?