Consider the optimization techniques for an Amazon Sponsored Products campaign. Identify the statement that accurately reflects best practices for campaign management:
- Statement 1: It's most effective to use a broad set of keywords for every product in your campaign to ensure maximum visibility across all customer searches.
- Statement 2: Ad groups should be organized by product category, with specific keywords tailored to each group, allowing for targeted ads and more efficient spend.
- Statement 3: Setting the same bid for all keywords regardless of their performance is the best strategy to maintain consistency across your campaign.
Select the statement(s) that correctly align with optimizing Amazon Sponsored Products campaigns.