Evaluate the following strategies employed by businesses to optimize and scale their partnerships. Each strategy pertains to either a B2B or an affiliate partnership:
- Strategy A: An online software company adjusts its commission structure, offering higher rates for affiliates who achieve specific sales milestones.
- Strategy B: A manufacturing firm and its raw material supplier co-develop a recycling program to enhance their sustainability efforts and attract eco-conscious customers.
- Strategy C: A health and wellness e-commerce platform integrates a new data analytics tool to track and analyze the performance of its affiliate marketers more effectively.
- Strategy D: Two tech companies, one specializing in hardware and the other in software, decide to enter a new international market together, offering a combined product solution.
Determine which strategy is being used for optimizing or scaling the respective type of partnership: