A fast-growing e-commerce startup is implementing a new growth planning process. As their growth consultant, you're evaluating how well different organizational levels are contributing to this process.
Based on your understanding of organizational roles in growth planning, assess the following scenarios:
- Scenario I: The CEO decides to prioritize customer retention over new user acquisition for the next two quarters, citing the need for sustainable growth.
- Scenario II: The marketing team proposes a series of targeted email campaigns to re-engage dormant users, aiming to improve retention rates.
- Scenario III: A data analyst suggests implementing a new analytics tool to track user behavior.
- Scenario IV: The product team develops a roadmap for launching a loyalty program, directly supporting the focus on customer retention.
Which scenarios demonstrate effective alignment with their respective organizational roles in the growth planning process?