How to Organize a Project Proposal Presentation Effectively?

As a Growth Manager, you're preparing to present a new customer loyalty program proposal to your company's executive team. Consider these presentation strategies:


  • Strategy 1: Send a detailed 20-page document about the program the night before the meeting, expecting everyone to read it thoroughly.

  • Strategy 2: Begin the presentation by explaining the basic concept of customer loyalty programs for 30 minutes.

  • Strategy 3: Distribute a concise pre-read document 48 hours before the meeting, allocate 10 minutes at the start for silent review, then present the proposal in a press release format highlighting customer benefits.

  • Strategy 4: Start the presentation with a detailed breakdown of the program's technical implementation and operational costs.

Which strategy best aligns with the principles of effective project proposal presentations?

Choose the closest answer: