What is the Ideal Frequency for Refreshing Levers, Roadmaps, and Tasks in Growth Planning?

You're consulting for a mobile gaming startup that's struggling to balance its long-term strategy with the need for quick adaptations in a rapidly changing market.

Based on your understanding of refresh frequencies for different planning components, evaluate the following scenarios:


  • Scenario I: The CEO wants to stick to the initial decision of focusing on in-app purchases over advertising revenue, reviewing this strategy annually.

  • Scenario II: The product team proposes adjusting game features and mechanics monthly based on user engagement metrics.

  • Scenario III: The marketing director suggests revising the user acquisition strategy every six months to explore new channels.

  • Scenario IV: The development team plans to update their sprint goals weekly while working towards quarterly milestones.

Which scenarios align with the ideal refresh frequencies for effective growth planning?

Choose the closest answer: