As part of the report redesign at a digital marketing firm, the Growth team is focusing on presenting four key insights in the most effective visual format.
Match each key insight with the most appropriate data visualization format:
- Key Insight I: The monthly trend of website traffic over the last year.
- Key Insight II: The distribution of campaign budget across various digital channels.
- Key Insight III: The relationship between customer age groups and product preferences.
- Key Insight IV: The geographic distribution of app users in different cities.
Consider the following options for visual formats: Bar Chart, Pie Chart, Scatter Plot, Heat Map
Which combination of insights and visual formats correctly matches the key insights to the most effective visual format for each?