How to Select the Right Social Media Channels for Your Business?

Consider the following scenarios where different businesses are deciding on which social media platform to focus their organic growth efforts. Assess which scenarios demonstrate a strategic alignment with the businesses' strengths and the unique features of the chosen platforms:


  • Scenario A: A boutique fitness studio decides to focus on LinkedIn to share workout tips and health advice, aiming to build a community of fitness enthusiasts.

  • Scenario B: An indie game development studio chooses YouTube to showcase game development tutorials and behind-the-scenes content to engage with its audience.

  • Scenario C: A local handmade jewelry brand opts for Instagram to display its products through visually appealing photos and engage with its fashion-forward audience.

  • Scenario D: A new tech startup decides to focus on X (formerly Twitter) to share industry news, product updates, and engage in real-time tech discussions.

Identify which scenarios effectively match the business’s strengths with the appropriate social media platform.

Choose the closest answer: